Certificate in Consumer Behaviour

The field of consumer behaviour is the study of how the world is influenced by the action of marketers. Consumer behaviour is much more than buying things; it also embraces the study about how having (or not having) things affects our lives, and how our possessions influence the way we feel about ourselves and about each other or our state of being. In addition to understanding why people buy things, we also try to appreciate how products, services and consumption activities contribute to the broader social world we experience.