Certificate in Retail Management

Retailing refers to the method which supports the customers to obtain the desired products from the retail stores for their end-use. Retail management includes all the steps needed to bring the customers into the store and satisfy their buying requirements. Retailing is an important infrastructure perquisite for modernizing world and can facilitate rapid economic growth. It also provides the detailing about the fundamental principles of retail enterprise such as marketing strategy & planning, customer behaviour, product policy, distribution, promotion, segmentation and pricing decisions